PRING PARIS was a small fashion brand, situated in le Marais of Paris by Thai-American designer, Pring Pichayanund Chindahporn. The brand offered high quality shoes and accessories, all handcrafted in their own workshop in Bangkok Thailand. Only the finest leathers and materials were used in the designs, produced by expert craftsmen and women. Their positioning was affordable luxury or exclusive fashion products at a reasonable price: each design is unique and produced by hand in limited quantities.

 

As a Brand Manager, my role was multifaceted, encompassing a range of responsibilities crucial for maintaining a cohesive and impactful brand presence. At the core of my duties was the development of creative guidelines, shaping the visual and narrative elements that defined our brand identity. This involved not only conceptualising but also directing creative work across diverse platforms, from print collateral to website design, email campaigns, and advertising materials.

Organising photo shootings, showrooms, and events was a key aspect of my role, allowing me to bring the brand to life visually and experientially. I coordinated and executed these initiatives with meticulous attention to detail, ensuring that they seamlessly aligned with the established creative guidelines and conveyed a consistent brand message.

In addition to my creative responsibilities, I took charge of various retail and wholesale processes. This involved overseeing the day-to-day operations, optimising workflows, and implementing strategies to enhance brand visibility and market penetration. From product displays to customer interactions, I played a pivotal role in shaping the brand's image at every touchpoint.

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