Founded in 2011 ZOE LEE shoes epitomises the artistry that comes from blending cultural influences. Zoe's journey, spanning Toronto to Paris via Asia, has culminated in the creation of an original brand. With manufacturing based in Italy, every pair of shoes reflects the harmony between refined design and expert craftsmanship, resulting in beautiful shoes which are made to last.

 

Embracing the role of a Creative Assistant, I undertook a dynamic and pivotal position in shaping the visual narrative of the brand. My primary responsibility centred around the meticulous curation of the website, overseeing both its design and graphic contents to ensure a seamless and captivating online presence. Beyond the digital realm, I extended my creative touch to all print and digital media, newsletters, and customer communications.

Supervising e-commerce and editorial photo shoots became a central facet of my role. From conceptualisation to execution, I ensured that each frame captured the essence of our brand. My involvement continued into the post-production phase, where I meticulously retouched and edited images, elevating them to a standard that aligned seamlessly with our brand's aesthetic and messaging.

 

The synergy of my responsibilities allowed for a harmonious integration between the online and offline visual expressions. By carefully managing the website, graphic content, and various communication channels, I played a key role in ensuring a consistent and compelling brand narrative. Through my supervision of photo shoots and expert post-production skills, I contributed to the creation of a visually arresting portfolio that resonated with our audience across diverse platforms. As a Creative Assistant, my commitment to excellence in visual storytelling fueled the brand's aesthetic cohesion and left a lasting imprint on our digital and print identity.