HALO or Help A Lady Out are digital safety guides that integrate into mobility apps. HALO works with client's data to deliver solutions that fit user's needs.

HALO provides instant-access digital guides instructing women about the procedures for dealing with threatening or emergency situations, providing women with tools to safely de-escalate, disrupt and evacuate.

 

The visual identity communicates clarity and courage. The sans-serif font, clear lines, round icon, and bold colours collectively contribute to a visual language that resonates with strength and simplicity. This cohesive identity not only reflects the brand's values but also ensures a memorable presence in the minds of those who encounter it.

The sans-serif font exudes a modern and timeless aesthetic. Its absence of decorative elements ensures that the message is communicated with straightforward precision, aligning seamlessly with the brand's ethos.

The minimalistic round icon encapsulates the essence of strength and femininity. The choice to portray a women's silhouette within this circular emblem emphasises the brand's focus on supporting the power and grace inherent in the female form. The simplicity of the design ensures that the icon remains easily recognisable, making a bold statement without unnecessary complexity.

The color palette makes use of bold hues that demand attention and convey confidence. The use of bold colours enhances visibility and ensures that the brand stands out in a crowded landscape.

In a world saturated with visual stimuli, the importance of being easily recognised cannot be overstated.

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