PREVICT - Reclaim Your Safety. Together we can. was created by Victim Support Europe and Transcendent Media Capital in partnership with the European Union. It aims to identify, select and describe best practices in providing victims with information about their rights and the services available. It will then implement information campaigns on victims’ rights and services in each of the six European partner countries (Albania, Croatia, Hungary, Lithuania, Malta and Portugal) and measure their impact. Finally, the project will share the knowledge gained by informing stakeholders and the general public on best practices and their impact.

In the realm of victim support, clear communication is paramount. The visual identity transcends educational backgrounds, ensuring that it is universally understandable. Guided by best practices, embracing minimalistic design principles, employing a sans-serif font and a distinctive icon that communicates a safe network and a collection vessel for support.

The inspiration behind the icon goes beyond a mere letter V; it symbolises a haven, a safe place where victims find solace and support. Its design echoes the essence of a collection vessel, emphasising the gathering of strength and resilience within a secure space.

Colours play a pivotal role in this visual language. Light yellow, symbolising optimism, not only uplifts the spirit but stimulates the logical part of the brain, enhancing mentality and perception. Light blue, synonymous with trust and security, wraps the logo in an aura of protection and support. The incorporation of grey, stable and calming, reinforces the reliability of the collaborating networks, creating a harmonious blend that mirrors their commitment to stability and assistance.

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PREVICT

Services: 
Visual Identity
Art Direction
Illustration
Print Design