THE BOOTLEG BAR on Rue de la Roquette in Paris was undergoing a transformation from its Irish pub roots to a refined cocktail bar. Recognising the importance of retaining regular customers, the changes were orchestrated seamlessly to preserve the familiar ambiance.

 

The proposed logo keeps parts of the former one and injects playfulness into the brand by ingeniously intertwining a bootleg with a French cocktail shaker, capturing the essence of the establishment's evolution.

Maintaining simplicity and structure, the menu layout aligns with the bar's new identity. Colours selected echo the refined style of the interior, creating a cohesive visual experience that complements the bar's exciting transition.

​

​

​